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Some people pride themselves on being on top of what the next big thing will be.  They wore Ugg boots before Britney Spears and half the female population of the world did.  They were cutting off their circulation with skinny jeans before you could get them at Urban Outfitters.  These people would be experts in the art of cool hunting, a term referring to a new breed of marketing professionals called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends.

The University of the Arts London offers a Short Course in Cool Hunting.  Throughout the course students will see London as a source of inspiration, making informed artistic choices and researching current and future markets.  Students will visit places and be inspired by art, culture, architecture, history, landscape, food, shopping and music.  The objective of the course is to experience London with a like-minded group and to gain confidence in expressing and experimenting with ideas. The course is therefore aimed at those who have a natural curiosity, such as people who like to travel, and have an interest in design and fashion.

So, what will be cool next? Wearing a phone as a hat?  We hope that one doesn’t evolve.*

*Sorry, Lady Gaga.

Tags: Cool Hunting, Short Course, UK, University of the Arts London